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LECTURE "CHALLENGES AND TECHNOLOGIES FOR MOBILE ADVERTISING"

Publish date: 2019/01/07 | Expire date: 2019/01/15 | Author: Pia Prebevšek

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We invite you to join us at the G2-Beta lecture room on the 14th of January, 2019 at 13:00, where a lecture will be held on the topic of creative mobile advertising technologies. The lecture will be given by Jure Bordon from Celtra, which is the leading company in the field of development of creative technologies for mobile advertising on web pages and within applications.

Celtra services are used by companies such as Unilever, Uber, Airbnb, Apple, Youtube and McDonalds. Celtra operates in Ljubljana, Boston, San Francisco, Singapore, London and New York. The majority of development is happening in Slovenia, where the company employs more than 80 experts.

In the lecture, Jure Bordon will present the Data Insights group and their challenges and technologies that they encounter every day in Celtra. He will highlight the key issues that the company has to solve in order to merge data from several independent sources into one data warehouse, making them suitable for analysis. He will also present the ways in which they can help the management with business decisions and provide advice to Celtra users.